The offer — Little Loud

01 · Plant

The brand, all the way down.

Positioning, voice and a visual identity, carried through to every small thing a guest touches. Made by someone who has cared for boutique hotel brands at the property and at corporate, and priced with independents in mind.

From $10,000

About six weeksHalf to start, half at delivery

Designed by Little Loud

Our studio identity

from $10,000

Strategy, logo and the full system, designed by us from the first sketch to the brand book.

Hand-drawn

With Simon Jones

Quoted per project

A mark that’s yours alone, drawn by Los Angeles illustrator Simon Jones and directed by us from brief to napkin.

Positioning and voiceWho you’re for, what you stand for and how you sound, with a tagline and words to use and avoid.
Naming helpA new name or a renamed property, with trademark and domain checks before anyone falls in love.
Logo suitePrimary, reversed, one-color and an icon, in every format, with the text outlined so it works anywhere, no fonts needed.
Palette and typeColors with written rules and type with exact settings, so the next designer gets it right.
The detailsKey cards, door hangers, menus, signage, stationery and the matchbook by the bed, designed as one system.
A brand bookOne document your printer, sign maker and next marketing hire can all follow. Read ours

Week 1DiscoverA walk-through of the property, in person or on video, plus your guests, your competition and where you’re headed.
Weeks 2–3DirectionThe strategy and two visual directions, each shown on real things: the sign, the key card, the homepage.
Weeks 4–5RefineYou pick a direction and we refine it together. Two rounds of changes are included.
Week 6DeliverEvery file, the brand book and the details, organized and ready to hand to anyone.

02 · Grow

The website, built to be booked.

A site that shows the property the way it feels in person, with movement that lets it breathe and a booking button that’s always a thumb away. Every guest who books directly is a guest who’s all yours.

From $7,000

About four weeksYou own it

Designed around your propertyYour rooms, your pool, your light. The design follows the place, not a template.
Movement and 3DMotion that adds something lovely, from rooms that bloom open to details that float, on pages that still load in a blink.
Booking, connectedYour booking engine, wired in and easy to reach from every page.
Rooms, dining, spa and eventsThe pages a guest actually looks for, plus the ones that sell weddings and buyouts.
Built to be foundClean structure, fast pages and the local details Google and AI search look for.
Photography directionIf your photos aren’t quite capturing the place yet, we’ll plan and direct a shoot. Quoted separately.

Week 1KickoffA call about the property and the guest you want more of, plus your photos and booking details.
Week 2The home pageWe design the home page first, so you see the look and the movement before we build the rest.
Week 3Build and reviewThe full site, with two rounds of changes included.
Week 4LaunchWe connect your domain and booking engine, set up Google and open the doors.

03 · Bloom

The season, fresh every month.

A monthly plan and the creative to go with it: posts, stories and reels designed and written in your brand, so the feed looks like the place guests are about to fall for.

From $2,000/ month

Month to month30 days’ notice

Creative only

You post it

from $2,000 / month

A month of finished posts, stories and reels with the captions written. Your team posts and answers.

Fully managed

Social Disrupt runs it

Management quoted by Social Disrupt

Our partner Social Disrupt handles posting, community and paid social, while we keep every frame on brand.

A monthly planBuilt around what’s happening at the property: the season, the events, the offers worth sharing.
Posts, stories and reelsDesigned from your brand system and edited from your own photos and footage.
Captions in your voiceWritten the way your best front desk agent would say it.
One round of changesNot in love with one? Tell us and we’ll happily redo it.

Step 1PlanA short call about what’s coming up and what you want to sell.
Step 2DesignWe build the month’s creative and write the captions.
Step 3ApproveYou look through the set and tell us what you’d like changed.
Step 4PostYou post, or Social Disrupt does. Either way it goes out on brand.

Groups, new builds and repositioning

For the bigger questions.

Some work doesn’t fit neatly into a package. For that, we listen first, then write up a plan around what you actually need before any time is billed.

Brand architecture

You have three properties and you’re about to buy a fourth. Does it keep its own name? This answers that, and writes down the rule for the next one.

Naming and positioning

What the place stands for, in a sentence a board member and a front desk agent can both repeat. A new name comes with the clearance work.

Repositioning

When a property isn’t doing as well as it should, the reason might be the operation, the rate or the brand, and sometimes a little of each. We help you find out which before you spend anything on a rebrand.

Investor packaging

The brand story as it needs to read in a deck or a lender conversation, so the narrative and the numbers tell the same story.

Design direction

Commissioning illustrators, photographers and fabricators, and bringing out their very best work.

A second opinion

A thoughtful read on the work in front of you: what’s working, and what we’d change. Usually short, and often the most helpful part of a project.

The first conversation is free, and we’ll always be honest with you, even when the right help is someone else.

Start a conversation

Good questions

The fine print, in plain words.

Do we own everything?

Yes. Once a project is paid, the brand files, the website and everything we made for it are yours, including the right to use them anywhere. If you ever leave, we help you pack.

Can we start with just one step?

Of course. Most hotels start with whatever would help most right now, whether that’s a brand that needs some love, a website that hides its booking button or a quiet feed, and add the rest when they’re ready.

We already have a logo. Do we have to start over?

Not necessarily. On our first call we’ll look at what you have together and tell you honestly whether it needs a refresh, a rebuild or just a little more care around it.

How does Simon Jones fit in?

We write the brief, direct the drawing and build the system around it, and Simon draws. You deal with one studio and one invoice. It’s quoted per project, because every commission is different.

Who runs our social accounts?

You do, or our partner Social Disrupt does. We make the creative either way. If Social Disrupt manages your accounts, they quote their part directly.

Will it work with our booking engine?

We connect the one you already use and make sure guests can reach it from every page, on every phone.

How does payment work?

Brand and website projects are half to start and half at delivery. The season is billed monthly, month to month, with 30 days’ notice.

Do you only work in the desert?

We’re based in Palm Desert and work with hotels anywhere. Video calls cover most of it, with a visit when the project calls for one.

Why put prices on the website at all?

Because it’s kinder to know up front. A starting price saves us both a call, and the final number is always in writing before anything begins.

A second look, on us

Ready to make a little noise?

Send us your website and Instagram, and we’ll send back a free five-minute video with the little changes we’d love to make. It’s yours to keep, whatever you decide.

Know a hotel that would love this?

Ask for a second look Begin a project

Three steps. Prices in plain sight.